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Americas, Special Report, Politics
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Considerations of financial viability dictate how much to localize. The first level is to avoid localisation altogether. This is possible if the makers feel that a game has a potential market in a new locale with no changes. The second level is to just localise the packaging. Manuals but not the game itself. This is possible if the target market has a fair understanding of the original language or if the game does not carry much text or story. The third level involves translating game text while retaining the original audio files, thus making the game understandable in another language without the additional cost of hiring actors for voice-overs. Sub-titles will help the game along. The final level is the Big Job of localisation where ALL the game's assets will be translated and localised- box packaging, game text, manuals, graphics, audio, etc. This is an expert and expensive task and is the premise of AAA game companies.




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