06-16-2022, 11:20 AM
Using data generated by Bloomberg Terminal and Google Trends, the research team collected and analyzed news reports and Google search data about HIV going back to 2004. The day of Sheen's announcement, the research team discovered a 265 percent jump in news stories about HIV, most of which also mentioned Sheen, even though news stories about HIV had been steadily declining for the preceding decade. In addition, the day of Sheen's disclosure racked up the most HIV-related Google searches of all time, collecting 2.75 million more Google searches than expected, based on past search trends. Condom use, HIV symptoms and HIV testing gathered another 1.25 million more searches than expected in the 24 hours after Sheen's “Today” show appearance. Although Sheen is by no means the first celebrity to go public with their HIV diagnoses-the research team cite Rock Hudson. Magic Johnson as other examples-this case is different in that it reflects a new trend in public health awareness. Eric Leas, a student of health communication at the University of California San Diego and study coauthor. Though the Charlie Sheen-fueled spike in interest around HIV prevention and testing only lasted a couple days after his “Today” show appearance, it illuminated an aspect of our collective behavior that can be used to help educate about communicable diseases in the future. HIV is thought to have originated in non-human primates in West Africa. Transferred to humans in the early 20th century.
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