主题评价:
  • 0 次(票) - 平均星级: 0
  • 1
  • 2
  • 3
  • 4
  • 5
Email Marketing Is Dead - The Statistics and Social Proof
#1
You cannot deny the fact that online businesses have been the beneficiary of billions of dollars in revenue that has been generated and directly attributed to Country Email List marketing campaigns across the globe. But it's time to look at the cold hard statistics which would suggest that these numbers are rapidly declining and identify the obvious reasons why. According to a recent July 2010 Edition of the Country Email List Marketing Benchmark Report released by marketing Sherpa, the average open rate of emails in the USA dropped from 14% in half 2 of 2007 to a humble 11.2% in half 2 of 2009.

The decline in Country Email List open rates has been attributed to factors like image blocking, increased use of Country Email List handheld devices and list fatigue, but the biggest reason is being grossly neglected. It is what we are calling the era of social advocacy- Social Media. Like that is not bad enough, let's delve even deeper into this alarming report and analyze specific Country Email List sectors and how they have performed. It would be fair to say that most Country Email List marketing efforts are generally motivated primarily by a "Marketing" or sales driven message, and if we where to compare the experience and interaction on face book to a specific Country Email List sector then that would entertainment"-correct?[图: Email-Database.gif]

Well get a load of this, 2 of the 4 most under performing sectors in Country Email List the report was the Entertainment sector at 9.2% and even worse, the Marketing sector at a dismal 7.4% open rate .Why you ask? In a nutshell , Social Media. Nobody wants to hear about your independent opinions about your discounted products or latest Country Email List business moves via email, nor do they want to read an Country Email List about the next big concert to hit your town. What they want, is to see your news and interactions on social media platforms which is then backed up by the social advocacy and interaction of their family, friends and face book buddies. This is why Country Email List marketing is dead and it's proof-Let's move on!
回复


论坛跳转:


正在浏览该主题的用户: 1 个游客