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Lifestyle, Americas, Special Report
#1
Manufacturers and retailers sometimes offer unproven, vague, irrelevant or outright false claims. This technique, known as "greenwashing," is meant to make consumers think products are green when they're not. For example, claims like "chemical free" and "nontoxic" are often meaningless. Cigarettes might be labeled "natural," but they're still bad for you. The best way to determine whether a product is eco-friendly is to rely on third-party certification. Look for products with labels from reliable organizations that evaluate the environmental impact of each item. For example, Green Seal is a nonprofit organization that conducts a rigorous, scientific analysis of the overall impact of products. Another authoritative certifier is Scientific Certification Systems (SCS), which looks at things like recycled content, organic ingredients and sustainable forestry. Products certified Energy Star by the U.S. Environmental Protection Agency have to meet minimum energy-saving criteria. Ecologo is a certification program run by the Canadian government and recognized worldwide.




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