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Americas, Special Report, Lifestyle
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What’s Included in an Industry Analysis Using Porter’s 5 Forces? Porter’s Five Forces also has varied use in practice. For example, in addition to helping you identify top competitors, you can use it to determine how to structure a marketing strategy as a company grows or the attractiveness of a new market. This industry analysis method will give you a clearer sense of your client’s competitive landscape. The number and strength of competitive rivals in an industry impact relationships with customers and suppliers. Industries with a larger number of competitive rivals make it difficult for a company to secure loyal customers because they have more options. Cost leadership and product differentiation can be effective strategies for helping to alleviate the risks that your client may face in a highly competitive industry. Considerations for Industry Analysis: Determine the number of competitive rivals. What they offer in terms of their product or service. Survey the competitive landscape as a whole to determine the level of opportunity you have to build successful long-term relationships with customers and suppliers.




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